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Failing as a Brand Strategy

07-02-2008

Twitter members have seen more than their share of “Twitter is stressing out a bit right now...” messages. Yet Twitter continues. What e-marketers can learn from Twitter’s service outages. Meet the Fail Whale.

Article continues here:

http://www.clickz.com/showPage.html?page=3630092

Social Media: Business Objectives and Metrics

06-18-2008

With social media’s impact increasingly entering marketing conversations, it seems reasonable to talk about what you could be doing to influence it. For starters, check in with operations.

Article continues here:

http://www.clickz.com/showPage.html?page=3629934

Putting Social Commerce to Work

6-4-2008

How marketers can put the customer’s voice from word-of-mouth conversations to work. 

Article continues here:

http://www.clickz.com/showPage.html?page=3629755